Cookie policy

Introduction
1. Our website uses cookies.
2. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.
Credit
1. This document was created using a template from Docular.
About cookies
1. A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
2. Cookies may be either "persistent" cookies or "session" cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.
3. Cookies may not contain any information that personally identifies a user, but personal data that we store about you may be linked to the information stored in and obtained from cookies.
Cookies that we use
1. We use cookies for the following purposes:
  1. authentication and status - we use cookies to identify you when you visit our website and as you navigate our website, and it enables our web server to respond to your actions on the site when viewing pages and blogs. Cookies used for this purpose are: CONCRETE5 and CONCRETE5_INSTALL_TEST;
Cookies used by our service providers
1. Our service providers use cookies and those cookies may be stored on your computer when you visit our website.
2. We use Google Analytics, which gathers information about the use of our website and uses cookies for this purpose. We use the information gathered by Google Analytics to create reports about the use of our website. You can find out more about Google's use of information by visiting https://policies.google.com/technologies/partner-sites and you can review Google's privacy policy at https://policies.google.com/privacy. The cookies used by Google Analytics are named _ga and _ga+container-id.
3. We use Google Ads to advertise our services on Google. These ads are sometimes served on third-party vendor websites approved by Google. Cookies are used for a number of purposes, such as to stop users from seeing the same ad over and over again, to detect and stop click fraud, and to show ads that are likely to be more relevant. Users may opt out of personalised advertising by visiting https://myadcenter.google.com. Alternatively, you can opt out of a third-party vendor's use of cookies for personalised advertising by visiting www.aboutads.info.
4. We use YouTube (part of Google) to present videos on our website. This service uses a set number of cookies for any page that includes a Youtube video. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Youtube users, including information that links your visits to our website with your Google account if you are signed in to one. Information about your use of our website, including your IP address, may be transmitted to Google and stored on servers in the United States. This cookie does not identify you personally unless you are logged into Google, in which case it is linked to your Google account. You can view the privacy policy of this service provider at https://policies.google.com/privacy. The relevant cookies are: LOGIN_INFO, demographics, VISITOR_INFO1_LIVE.
5. We use Bugherd as an online bug tracker for web designers and developers. It embeds into the website and allows feedback to be sent by technical and nontechnical people for collaboration on a website as it’s being built, and for changes to be made to the website once live. You can view the privacy policy of this service provider at https://bugherd.com/privacy. The relevant cookies are: landing.
6. We use a Meta pixel on our website. Using the pixel, Meta collects information about the users and use of our website. The information is used to personalise Meta advertisements on platforms including Facebook and Instagram, and to analyse the use of our website. To find out more about the Meta pixel and about Meta's use of personal data generally, see the Meta cookie policy at https://www.facebook.com/privacy/policies/cookies/ and the Meta privacy policy at https://www.facebook.com/privacy/policy. The Meta cookie policy includes information about controlling Meta's use of cookies to show you advertisements. If you are a registered Facebook or Instagram user, you can adjust how advertisements are targeted by following the instructions at https://www.facebook.com/help/568137493302217.
7. We use StackAdapt to track activity and events of users who click digital advertisements served via StackAdapt that lead to our website. Activity and events are tracked to optimize campaign performance. Contextual targeting (serving ads to those on relevant websites) is used. The audience will not be pooled and served ads on contextually irrelevant sites. StackAdapt is a digital advertising platform that specializes in multi-channel paid ad solutions, including native, display, video, connected TV, audio, and in-game ads. You can view the privacy policy of this service provider at https://www.stackadapt.com/privacy-policy
8. We use a TikTok pixel on our website to allow us to serve adverts on TikTok, and to understand user actions made on our site once they have viewed or clicked an advert. TikTok collects the data of non-TikTok users, as the pixel can't discriminate between users and non-users. You can view the privacy policy of this service provider at https://www.tiktok.com/legal/page/row/privacy-policy/en
9. We use a Snapchat service Snap Pixel and the accompanying product Snapchat Custom Audiences on our website to optimise our website and service offering, provided you have given Snapchat your consent. You can view the privacy policy of this service provider at https://values.snap.com/privacy/privacy-policy. If you wish to object to the use of the Snapchat pixel, you can do so by setting an opt-out in the Snapchat app, or by visiting https://support.snapchat.com/en-US/a/advertising-preferences
10. We use Microsoft Clarity to see how you use our website and help improve our products and advertising. By using our site, you agree that we and Microsoft can collect and use this data. We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, please refer to their privacy policy at https://privacy.microsoft.com/privacystatement
Managing cookies
1. Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser and from version to version. You can obtain up-to-date information about managing cookies via these links:
2. Blocking all cookies will have a negative impact upon the usability of many websites.
3. If you block cookies, you will not be able to use all the features on our website.
Our details
1. This website is owned and operated by SmileLux Specialist Orthodontic Centre.
2. You can contact us:
  1. by post, to 12 Whittle Court, Knowlhill, Milton Keynes, MK5 8FT;
  2. using our contact form
  3. by telephone, on 01908 398 068